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Transport for London
100 Years of Johnston Poster

Edward Johnston designed a typeface in 1916 which is still used across the Transport for London network today.

To celebrate this, we’ve been commisioned as one of 11 agencies by TfL to produce a poster. We designed ‘Century‘ which is inspired by Man Ray’s ‘Keeps London Going’ artwork created in 1938. We have translated the Johnston typeface to create a design that reflects movement, shape and energy of the underground.

As a team, we explored a range of posters for this project. Here are some of the other designs we produced…