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Brand Identity


Elexon are a not-for-profit entity who are key to the successful running of the electricity industry in the UK.

They approached us to give them a brand refresh and an identity that fits in with their values. We developed a fresh, modern and stand-out visual identity that reflected their ‘continuous evolving and innovating’ strategy in the energy market. The result was a bright, energetic and future-proof identity, balanced with a trustworthy look and feel that would appeal to their customers within the industry.

Brand illustrations
Editorial Design
Custom Headline Typeface
Office art
Staff Photography
Diversity & Inclusion Logo

“Having Parallel as our partner on our brand refresh and day-to-day design requirements is invaluable. They constantly produce fresh, high quality design ideas and are a great company to work with.”

Kate Norton, Head of Communications