Maya Njie Perfumes was founded in 2016. A niche perfume brand with a clear focus on high quality artisanal blends, the scents are deeply rooted in Maya’s Swedish and West African culture.

We created a simple design system for all her packaging, labels and tester kits, concentrating on the finishes, colour and typography. Each of the packs use a separate GF Smith paper stock to differentiate each fragrance, using colourways extracted from her old family photographs.

The packaging photography was undertaken by Maria Lax, bringing nostalgic and dream-like visuals to reflect Maya’s storytelling of each fragrance.