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Peawee is the first ever monthly small dog focused feed. It’s for little dogs who weigh up to 10kg.

We designed the brand identity, packaging and e-commerce website using bold colours, with a fun, energetic look and feel. To emphasise these small dogs having big personalities, we used impactful portrait photography and the strapline – For little dogs who rule.

Together with this, we also art-directed the lifestyle photography, created an iconography and illustration style and developed a brand toolkit for their in-house team to take on after launch.