A project for Tate to create their new membership communications including the poster campaign and members pack. We created a concept around ‘time’, with a campaign that is playful, memorable and engaging. This resulted in a visual identity that could appeal to a wider audience for potential Tate members.
We’ve been working closely with the team at Tate to design and produce a range of collateral including a new card icon that appears across the membership brand, as well as digital animations, print collateral and a poster campaign.
Parallel nailed the brief from the very first piece of work they presented and they were absolutely oustanding throughout the project – the perfect creative partners