Associated British Ports stands as the foremost port operator in the UK, boasting an exceptional network of 21 ports spanning across England, Scotland, and Wales.
Our collaboration with ABP has resulted in a total transformation of their visual communications. This includes a revamp of thought leadership publications, annual reviews, internal comms and their seasonal magazine. While preserving the essence of their logo, we have revitalised the surrounding elements to not only enhance the brand's identity but also to mirror their position as industry leaders.
ABP Brand communications
Our people
A document that focused on what makes ABP leaders of the industry... their people. Portraits were shot and highlighted throughout the annual.
Embracing the future
An annual that focused on ABP's vision for the future. We used Helvetica light uppercase, paired with a layout and certain print finishes to give it a clean and minimal aesthetic.
Art direction
We art directed a shoot that reflected the future-focused concept of the brochure. Clean lines, desaturated colour and lots of space around the composition gave the document a standout look and feel.
Focusing on growth
The concept of the document was about ABP'S clear vision and focus on their growth. This 'focus' was reflected by using semi transparent materials across the brochure together with an outlined type treatment.