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We were asked to create a brand for Haven, a yoga and wellness retreat nestled in the quiet village of Bahnitz in the Westhavelland Nature Park, just outside of Berlin. With the building’s rich past, once a village dance hall and later an artist residency, it was important for the owners to incorporate and respect this history. So inspiration for the identity was drawn from colours, details and signage found in the local area.
The logotype was a playful take on a mix of upper and lower case letterforms echoing the elegant movements of yoga practice, paired with a symbol inspired by the Bahnitz village crest.
We placed a strong focus on print to give the brand a physical touch, encouraging visitors to switch off from digital life during their stay.