HealthHero

HealthHero are a digital-first, end-to-end healthcare company with a clear ambition – connect us all to better healthcare.

Combining digital tools with clinical expertise, they are reimagining how healthcare can be delivered across a wide range of needs and conditions.

We partnered with HealthHero at a key moment in their brand evolution and strategic alignment of healthcare services. The process required critical thinking, research and a sensitive approach to the brand architecture.

The strategic and creative challenge was to create a flexible brand that reflected their brand purpose; to simplify healthcare and improve access for all.

Brand identity
Strategy
Digital

HealthHero brand architecture
HealthHero needed a streamlined and flexible brand structure as they increased their services across the health industry.
The design system needed to be simple and adaptable, enabling individual services to display distinct logo lock-ups for sector differentiation and to assist in patient recognition.