Tate membership

A project for Tate to create their new membership communications including the poster campaign and members pack. We created a concept around ‘time’, with a campaign that is playful, memorable and engaging. This resulted in a visual identity that could appeal to a wider audience for potential Tate members.

We worked closely with the team at Tate to design and produce a range of collateral including a new card icon that appears across the membership brand, as well as digital animations, print communications and a poster campaign. 

  • Campaign identity
  • Copywriting
  • Advertising
  • Animation
  • Packaging
  • The membership card

    The Granville-Grossman Members Room at the Tate Modern features specially commissioned artwork by Rose Wylie.

    We chose to incorporate Wylie’s artwork as part of the membership card design as a playful nod to artworks only available to Tate members. 

  • The membership pack

    We reduced the size of the pack to A6 to minimise waste and consolidated its contents to folded and smaller sized prints. We also removed the need for a poly-bag and additional postal envelope with a new, all-in-one envelope design.

  • Parallel nailed the brief from the very first piece of work they presented and they were absolutely outstanding throughout the project – the perfect creative partners.

    Dominic Stanford, Marketing Manager


Paul Fox Jade Kent Tijl Schneider Ben Cave Dominic Stanford

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