OR stands for On Rotation, a subscription based rental service for kids clothing. Their mission is to reduce waste without compromising on style. OR stocks collections from brands like L.F Markey, the Simple Folk, and Mar Mar Copenhagen.
We were asked to develop the brand identity system, art direction style, website and packaging. They wanted a look and feel that reflects their philosophy of waste reduction and minimal aesthetic.
We created a logo that functions as both a recognisable wordmarque and symbol. Its style takes on the clean aesthetic of the clothing by reducing down to the simplest of shapes, whilst bringing an element of fun and personality to the brand. This is further emphasised throughout the brand language, typographic treatment and animation.
Rent. Wear. Rotate.