OR Collective

OR stands for On Rotation, a subscription based rental service for kids clothing. Their mission is to reduce waste without compromising on style. OR stocks collections from brands like L.F Markey, the Simple Folk, and Mar Mar Copenhagen.

We were asked to develop the brand identity system, art direction style, website and packaging. They wanted a look and feel that reflects their philosophy of waste reduction and minimal aesthetic.

We created a logo that functions as both a recognisable wordmarque and symbol. Its style takes on the clean aesthetic of the clothing by reducing down to the simplest of shapes, whilst bringing an element of fun and personality to the brand. This is further emphasised throughout the brand language, typographic treatment and animation.

Rent. Wear. Rotate.

  • Brand identity
  • Digital
  • Website
  • Iconography

    Iconography took a similar approach to the logo, by simplifying shapes and form, while still retaining playfulness.

  • Retail design

    We gave OR a design system for pop-up shops, exhibitions and interior spaces. We designed it with sustainability in mind, using re-usable hangings, fixtures and signage throughout the interiors and shopfronts.

  • Since our first meeting Studio Parallel just got what OR collective was about! The process was completely seamless and they have consistently delivered above expectations and with strong attention to detail helping to push our brand forward. It has been a perfect collaboration.

    Bliss Staple, Founder


Paul Fox Tijl Schneider Jade Kent Julie Donfrancesco

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