Snickers Hi-Protein

We were tasked to create a brand identity, packaging and campaign for the Snickers Hi Protein range of powders and bars.

The result is an ownable identity across all communications. Packaging is flooded with a vibrant blue to enhance shelf stand-out and bring a contemporary, sports-performance feel to the brand. Key messaging is used to promote Hi-Protein’s performance benefit, nutritional macros and taste appeal.

  • Packaging
  • Branding
  • Campaign
  • Copywriting
  • Behind the blue

    Part of the strategy was to focus on one colour. With so many products on the shelves fighting for attention, we decided to strip things back and be ownable using a new vibrant blue.


Paul Ellerker Paul Fox Becky Campbell Ed Allanby Jade Kent Tijl Schneider Elliot Plows Laura Hodges Roberta Albuquerque

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