For Studio Koter, we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable.
The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations.
The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character.
Photography: Leonie Freeman
Styling: Julie Vianey